The end user experience is critical to the success of your business. Information is now expected at the fingertips of customers and staff.
Given over 50% of searches are now done from mobile and portable devices speaks volumes about businesses needing to develop their platforms for immediacy. Businesses that cannot provide services with up to minute information are doomed in a technology rich future.
Why? Because savvy users will go somewhere else.
Just as a good experience can win new customers, a single bad experience could punish your reputation and lose business. Everything from spelling mistakes, a slow loading site, or periodic downtime could be viewed as a benchmark of your service. The expectations of customer have never been greater.
The end user experience is critical to the loyalty of your customers.